Know What's In Your Cat Food

We try to use easy to understand language with our ingredients. We want you to know exactly what goes into the food.

Our Approach

Decide What's Best For Your Cat

Our goal is always to help you make informed decisions about your cat’s nutrition.

We play our part by providing clear, science-based facts. You decide what's best!

Shop Taster Pack

You can find detailed nutritional information for each product on our products page.

Deep Dive Into The Ingredients

Tuna

Rich in omega-3 fatty acids, it supports heart health and promotes a shiny coat while enhancing joint flexibility.

Chicken liver

Packed with essential vitamins and minerals, including taurine, it promotes healthy vision and immune function.

Antarctic krill

Supports joint health and is a sustainable protein source, offering unique benefits for your cat's immune system.

Bone broth

Rich in nutrients and minerals that support joint health and digestion. It also adds flavour and moisture, making meals more tasty for your cat.

Pumpkin

Fibre-rich superfood that aids in digestion and helps regulate your cat's bowel movements. It's also packed with vitamins for overall health.

Sunflower oil

Promotes healthy skin and a glossy coat. It also supports overall immune health and vitality.

Psyllium husk

Aids in digestive health and regularity. It also helps maintain a healthy weight and supports nutrient absorption.

Supplement mix

Formulated by our food scientist to meet AAFCO guidelines, our supplement mix provides essential vitamins and minerals, supporting overall health and energy for your cat.

Salt

Helps regulate hydration and supports proper muscle function. It also enhances flavour, making mealtime more enjoyable.

Whole Protein

Shop Mix & Match Pack

  • Salmon

    Calorie content
    - 135.6 kcal/100g
    - 115.2 kcal/85g pack

    Guaranteed analysis
    - Crude Protein 17.4%
    - Crude Fat 6.9%
    - Crude Fibre 0.05%
    - Moisture 72.7%

  • Chicken

    Calorie content
    - 103.9 kcal/100g
    - 88.3 kcal/85g pack

    Guaranteed analysis
    - Crude Protein 18.6%
    - Crude Fat 3.0%
    - Crude Fibre 0.3%
    - Moisture 75.9%

  • Beef

    Calorie content
    - 131.5 kcal/100g
    - 111.7 kcal/85g pack

    Guaranteed analysis
    - Crude Protein 17.0%
    - Crude Fat 6.8%
    - Crude Fibre 0.4%
    - Moisture 73.9%

  • Lamb

    Calorie content
    - 165.5 kcal/100g
    - 140.6 kcal/85g pack

    Guaranteed analysis
    - Crude Protein 16.4%
    - Crude Fat 10.5%
    - Crude Fibre 0.4%
    - Moisture 70.6%

1 4
Shop Mix & Match Pack

Read Our Latest Articles

  • Top 10 Ingredients to Look for in Cat Food

  • Choose the Best High Protein Cat Food for Your Feline

  • Wet vs Dry Cat Food: What’s Best for Your Cat?

1 3