Cats are obligate carnivores, which means their bodies are built to run on meat. Ours is over 80% protein. Every recipe starts with a chicken base, which keeps it consistent and easy to digest, with a secondary protein for flavour, additional nutrients, and variety. 

Chicken, salmon, beef, lamb, pigeon, duck

Water, pumpkin, tapioca, chicken oil.

Minerals: Most pet food uses mineral oxides and sulphates. They're cheap, and they compete with each other in the gut so much of the dose passes straight through — AAFCO won't even count oxide iron toward a food's iron content. Ours are bound to amino acids instead, which lets them absorb through a different pathway entirely.

Glycine iron chelate, Methionine zinc chelate, Glycine copper chelate, Glycine copper chelate, Methionine manganese chelate

Vitamins: Retort cooking destroys heat-sensitive vitamins (thiamine by as much as 90%!). So each vitamin is dosed individually, set to land on target after the heat rather than before it. 

Vitamin B1 (thiamine), dl-α-tocopheryl acetate (E), Calcium D-pantothenate (B5), Vitamin B2 (riboflavin), Vitamin B6 (pyridoxine), Vitamin A acetate, Folic acid, D-biotin, Vitamin D3, Vitamin B12

Each of these does a specific job, and some are there to replace what the cooking process takes away. 

Taurine: Cats can't make enough of it on their own, and heat breaks it down. It's essential for heart and eye health, so we add it back after accounting for losses during cooking.

Choline Chloride: Supports liver function and helps the body process fat.

Calcium hydrogen phosphate: Wild cats get calcium from bones. Meat alone doesn't have enough, so we add it back for strong bones and teeth.

Fructooligosaccharides (FOS): A prebiotic that feeds the good bacteria in your cat's gut. Unlike most probiotics, it survives the cooking process.