Your Cat's Health Is Our Top Priority

Our meals provide complete and balanced nutrition for cats of all ages, specially designed to address protein gaps often found in high-carb cat foods.

All your cat's basic nutritional needs in each meal.

100% real meat.

Setting The Bar In Cat Nutrition

🌾 Grain-free

🧪 No carrageenan

🧂 No additives

☣️ No preservatives

✅ Trusted by picky cats

Our Wet Food

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Results That Speak For Themselves

Parents have reported significant changes in less than 2 weeks!

⚪ Better appetite

⚪ Shinier & softer fur

⚪ Improved gut health

⚪ More energy

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If your picky cat is underweight, you may want to give us a try

Formulated for picky cats, validated by science

2.0X more taurine

0.8X more protein

0.14% salt content

0% preservatives

SCIENTIFICALLY VALIDATED FORMULATIONS TAILORED EXCLUSIVELY FOR YOUR CAT'S HEALTH.

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Made Simple For Parents

1️⃣ Tell us more about your cat

2️⃣ Customise meal plans for your cat's needs

3️⃣ Deliver healthy cat meals to your doorstep

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We Work With The Best Partners

Our commitment to improving cat health goes beyond our products. We support local shelters to care for cats in need, and partner with retail stores to make our products accessible to all cat owners.

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FAQ

1. Is fur/ball a complete meal?

Yes. Our wet food are nutritionally balanced and designed to complement your cat's diet. Serve it like your usual wet food, mix with kibbles, or on its own for a complete meal.

2. Is the food raw or cooked?

Our food is fully cooked, not raw. They are ready to eat out from the pouch as it is.

3. What texture is the food?

Our food has an even, pate-like texture. It is easy to eat and digest for cats of all ages. It’s partly why they always end up on the clean plate club!

4. How do I serve the food?

Our food comes in convenient 85g pouches. They can be served straight from the pack, either at room temperature or slightly warmed for enhanced aroma.

5. How long will an opened wet food last?

The meals can be kept in the fridge for 2-3 days opened. We recommend consuming it within this period.

6. How much should I feed my cat?

Feeding amount depends on cat size, feeding habits, activity level, age, and other factors. We make different recommendations based on each cat’s individual needs. One pack a meal usually suffice for most cats' needs.

7. I have a very picky cat, would the food be suitable?

Yes, our food is ideal for picky cats. We've successfully addressed many finicky eaters! Like any new food, it may take time for your cat to adjust.

Cats accustomed to highly processed commercial food with high sodium and additives (like MSG) might take longer. Switching takes effort but is rewarding.

8. How do I transition my cat from kibbles?

We recommend starting by replacing 25% of your cat's current food with fur/ball on day 1, then gradually increase. Monitor their reactions and give them space to adjust.

Adding even a bit of real food alongside kibble can make a difference.

Our feeding guide is available under resources!

9. Do I need to refrigerate unopened wet food?

With the high-heat, high-pressure cooking method used for our pouches, unopened pouches can be stored without refrigeration!

However, to maintain their freshness and nutrient quality - once a pouch is opened, it should be consumed within 2-3 days.

10. What is the shelf life of the food?

Unopened pouches can be consumed within 18 months from the date of manufacture. The best by date is printed out on the top of the pouch.

11. How much salt is in the food?

Our wet food contains 0.119g of salt per pack (0.14%), meeting the recommendation for sodium intake for cats. We standardize it across all 4 recipes.

12. What is in the supplement mix?

Our supplement mix is formulated according to AAFCO guidelines by our food scientist.

They are made suitable for a balanced meal for cats, consisting of Vitamin A, Vitamin D3, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Niacin, D-Pantothenate Calcium, Folic Acid, Copper, L-Cystine, Iron, Zinc.

13. Can I freeze the food?

Yes, the wet food can be consumed as it is or frozen for sensory enrichment activities later. You can freeze any opened wet food within 24 hours of opening.

You can also freeze any unopened ones if you desire!